Geography – The Secret Sauce of Data Analytics

November 17th, 2016 by Claus Rinner

For GIS Day 2016, the Department of Geography and Environmental Studies joined forces with Environics Analytics, “Canada’s premier marketing and analytical services company”. This year’s Environics Analytics User Conference on November 16 attracted 675 data analysts from 350 organizations and featured 16 client presentations, numerous software demos, and one great party!

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The core role of Geography and location in data analytics was emphasized by many presenters. Environics Analytics founder and president, @statslady Jan Kestle, is quoted with identifying “Geography as the secret sauce” that integrates data for advanced analytics. The Department of Geography and Environmental Studies at Ryerson University received shout-outs and accolades for training the next generation of data analysts through its BA in Geographic Analysis and MSA in Spatial Analysis programs.

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We joined the Environics Analytics User Conference with a GIS Day-themed display of geovisualization projects from the MSA cartography course and with a 15-year reunion to celebrate the 2001 class of MSA graduates, the first-ever group of students receiving a graduate degree from Ryerson University. Since then, over 300 students have obtained the MSA degree and joined the ranks of data analysts, who shape the regional economy, public services, and environment.

A timeline of all conference-related tweets can be found at https://storify.com/ClausRinner/geography-the-secret-sauce-of-data-analytics. Thank you, Allison Urowitz (@alliwitz), for the pertinent tweets reproduced above.

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